Program Overview

This one-of-a-kind program shows you how to structure your career, set meaningful professional goals, and channel your resources into achieving them with confidence, clarity and purpose. 

SMART SciArt is a step-by-step course designed to help you as a scientific illustrator confidently promote your work and attract the right clients. 

Through a thoughtful, structured approach, you’ll define your goals, understand your audience, and build a personal brand that feels authentically you. From creating a professional website and leveraging social media to crafting compelling content and building lasting client relationships, this course provides the foundation you need to grow your career with confidence.

Promoting your work isn’t just about visibility—it’s about sustainability. That’s why SMART SciArt also covers essential topics like email marketing, ethical business practices, protecting your art, and even paid advertising to expand your reach. Plus, bonus modules will help you master time management, balance science and art, and nurture client relationships for long-term success. 

Whether you're just starting out or looking to refine your approach, this course offers a supportive, practical guide to making your scientific illustration career both fulfilling and financially sustainable.

Course Summary

MODULE 1: Defining goals

You will learn to define achievable goals, and then show you how to reach them.

MODULE 2: Knowing your potential clients

You will learn to know your audience and craft a message that resonates with them. Also, you will learn to create a brand that’s authentically, undeniably you.

MODULE 3: Your website

You will learn the importance of having your own website. You will learn how to hire and work with a web designer. 

MODULE 4: Social Media

You will learn to pick the right social platforms and craft the right message.

MODULE 5: Content

You'll learn how to connect your social media content to your blog to gain visitors to your site.

MODULE 6: Email

You'll learn that getting your potential clients' email addresses is one of the most important steps to landing projects.

MODULE 7: Advertising

You will learn that paid advertising is the way to ensure your work is seen by those who need to see it most.

MODULE 8: Protecting your art

You will learn to keep your work safe and your practice ethical. It's about protecting your art and your heart.

MODULE 9: Staying ahead

This module is about future-proofing your success, ensuring you’re not just keeping up but leading the charge in this fascinating and rewarding field.

BONUS 1: Client Relationships and Collaborations

You will learn effective communication strategies with your clients as well as cultivate long-term client relationships.

BONUS 2: Balance in the Life as a Science Illustrator

You'll discover the importance of time management and how to strike a balance between creating art and satisfying your passion for learning science.

Armed with a degree in graphic design and advertising, I honed my abilities in clear communication and the art of aesthetic design. This foundation laid the groundwork for my journey into the world of science illustration.

With over two decades of professional experience in marketing and web design, I am constantly driven by an insatiable thirst for knowledge, relentless research, and a commitment to staying at the forefront of industry trends.

I proudly hold diplomas and accreditations from several prestigious universities across the globe, a testament to my dedication to continuous learning.

Bachelor's degree in Advertising and Image, specializing in Medical and Scientific Illustration. With supporting studies in:

• History of Natural Illustration at the University of Newcastle, Australia (EdX).
• Watercolor technique with watercolorist Louise De Masi (Australia)
• Human Anatomy focusing on the locomotor system at the University of Naples, Italy (EdX).
• Medical Illustration at Ilustraciencia Academy (Spain).
• Elementary Human Anatomy Illustration at Homograma Academy (Spain).

Here's something important I've discovered along my journey:

Being self-taught isn't a disadvantage—it is my greatest strength.

When you learn on your own terms, you develop a unique style. You approach each project with fresh eyes. You don't just follow someone else's footsteps; you create your own path.

This program is your perfect opportunity to harness that strength.
It combines guidance with freedom, allowing your natural creativity to flourish. You'll gain the skills you need, but your voice will remain uniquely yours. And that's how you stand out and thrive.

Here's the best part.

During the program, I'll be right by your side every step of the way. So if you ever need some assistance, all you have to do is email me.

alpha@thescientificillustrator.com