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SmartBusiness en Español
Module 6: Email Marketing and Lead Generation
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Patricia Varela - Phalacrocorax brasilianus

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SmartBusiness en Español

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Current Progress

Current Progress

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2 Lessons

Prólogo

Uniendo la ciencia con el arte: navegando por el lienzo de los ilustradores científicos

5 Lessons

Módulo 1: Introducción al marketing digital para ilustradores científicos

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Introducción: Define tu ruta hacia el éxito.

Sección 1: Importancia del Marketing Digital en el Campo de la Ilustración Científica.

Sección 2: Conceptos clave y terminología en marketing digital.

Section 3: Translating Professional Aspirations into Online Marketing Strategies.

7 Lessons

Module 2: Building a Strong Foundation

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Section 1: Defining Your Target Audience.

Section 2: Understanding Your Audience's Needs.

Section 3: Creating a Unique Selling Proposition.

Section 4: Developing a Personal Brand as a Scientific Illustrator.

Section 5: Setting Realistic Goals for Your Digital Marketing Efforts.

Section 6: Crafting an Effective Elevator Pitch.

7 Lessons

Module 3: Building an Engaging Website

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Section 1: Understanding the Role of a Website in Digital Marketing.

Section 2: Planning and Designing a User-Friendly Website.

Section 3: Optimizing Your Website for Search Engines (SEO).

Section 4: Incorporating Compelling Visual Content and Portfolio Showcasing.

Section 5: Integrating Calls-to-Action and Lead Generation Forms.

Section 6: Understanding the Role of Copywriting in your Website.

10 Lessons

Module 4: Leveraging Social Media Platforms

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Section 1: Discovering the Social Media Landscape for Scientific Illustrators.

Section 2: Instagram

Section 3: Twitter

Section 4: LinkedIn

Section 5: YouTube

Section 6: Facebook

Section 7: Pinterest

Section 8: Behance

Section 9: Developing a Social Media Strategy Tailored to Your Target Audience.

5 Lessons

Module 5: Content Marketing for Scientific Illustrators

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Section 1: Understanding the Importance of Content Marketing.

Section 2: Developing a Content Marketing Strategy Aligned with Your Marketing Strategy.

Section 3: Leveraging Content Distribution Channels.

Section 4: Measuring Content Marketing Success.

7 Lessons

Module 6: Email Marketing and Lead Generation

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Section 1: The Significance of Email Marketing in Nurturing Client Relationships.

Section 2: Building an Email List and Lead Generation Strategies.

Section 3: Creating Compelling Email Campaigns and Newsletters.

Section 4: Automation and Drip Campaigns for Effective Lead Nurturing.

Section 5: Analyzing Email Marketing Metrics and Optimizing Campaigns.

Section 6: Compliance and Best Practices in Email Marketing.

7 Lessons

Module 7: Paid Advertising for Scientific Illustrators

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Section 1: Overview of Paid Advertising Channels and Platforms.

Section 2: Setting up and Managing Targeted Ad Campaigns.

Section 3: Tracking and Measuring the Performance of Paid Advertising Efforts.

Section 4: Budgeting and Optimizing Ad Spend for Maximum ROI.

Section 5: Remarketing and Retargeting Strategies.

Section 6: Compliance and Ethical Considerations in Paid Advertising.

5 Lessons

Module 8: Legal and Ethical Considerations as Scientific Illustrator

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Section 1: Understanding Copyright for Scientific Illustrators.

Section 2: Maintaining Ethical Standards as Scientific Illustrator.

Section 3: Maintaining Ethical Standards in Digital Marketing Practices.

Section 4: Protecting Personal and Client Data in Compliance with Privacy Regulations.

4 Lessons

Module 9: Ongoing Professional Development.

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Section 1: Staying Ahead with Evolving Digital Marketing Trends.

Section 2: Developing a Long-Term Digital Marketing Strategy

Section 3: Your Roadmap to Success

5 Lessons

Bonus 1: Building Client Relationships and Collaboration

Section 1: Effective Communication Strategies for Scientific Illustrators.

Section 2: Cultivating Long-Term Client Relationships and Managing Expectations.

Section 3: Effective Project Management and Client Service.

Section 4: Collaborating with Scientists, Researchers, and Professionals in Related Fields.

Section 5: Building a Professional Network and Industry Presence.

3 Lessons

Bonus 2: Striking the Perfect Balance in the Life of a Scientific Illustrator

Section 1: The importance of time management and planning tools.

Section 2: Juggling Artistry and Learning.

Section 3: The Balance of Progress.

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